Give Ava Max the credit she deserves. Sure, she has yet to capitalize on debut sleeper hit "Sweet but Psycho". However, "Kings & Queens" released back in March is slowly starting to gain similar traction. That effort, pulled from the artist's debut album Heaven & Hell, has so far peaked at #15 on the Billboard Hot 100 and currently sits nicely at #9 on the iTunes chart. That's an impressive performance given subsequent singles such as "Who's Laughing Now", "OMG What's Happening" and "Naked" have already been released.
Oh, and can we stop f***ing sleeping on "Torn"?!!!
Some could say Max and her team are moving too quick, preventing singles from performing to the best of their abilities. The artist feels quite the opposite. Just as "Kings & Queens" is set to hit a new chart high, Max has announced the inclusion of bonus tracks to her debut album.
Out of the norm, one of said bonus tracks appears to be receiving the official single treatment. The new "My Head & My Heart" heavily interpolates a very familiar 90s pop melody from A Touch of Class, better known as ATC, and their "Around the World (La La La La La)" smash.
Stuck at a crossroads in her current relationship, Max details the struggle of choosing between logic and emotion. On "My Head & My Heart", she envisions how life could play out dependent on which route she takes. Will it lead to forever? Will it lead to heartbreak?
Max sings of all the perfect the couple has experienced so far. She sings of hating herself for a recent decision. Her mind and her heart are clearly at a war, and we may already know which won. "I think about me now and who I could have been, and then I picture all the perfect that we lived, 'til I cut the strings on your tiny violin," she sings.
Internal conflict juxtaposed with an infectious dance beat is a strength of "My Head & My Heart". Why can't you cry or regret past decisions while sweating on the dancefloor? Max along with the effort's producers -- Jonas Blue, Earwulf, and frequent collaborator Cirkut -- navigate the somber subject matter with a timely need for optimism. 2020 has had its fill of somber moments.
While the parent album barely managed a Top 30 showing, turning a larger audience onto the material by revisiting it with bonus tracks is a clever marketing ploy, especially with inclusions as strong and nostalgic as "My Head & My Heart".
Let's just not leave "Salt" or "Born to the Night" out to dry, okay?
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